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用户所面临的困难:
用户与产品交互的方式
用户所面临的困难
哪些元素能够让用户长时间投入
哪些元素还不够清晰
哪些元素被忽略了
用户体验研究
眼动追踪使用户体验更加人性化
人性化的用户体验设计意味从消费者的视角出发，感受他们的感受。通过测量注意力和意图，获得通常容易被忽视的潜在洞察，从而创造出更受人们青睐的产品和服务。
点亮洞察之光，重塑交互未来
眼动追踪技术能够揭示用户注意力与导航行为中的细微变化，这些变化决定了用户如何体验、理解并参与数字界面交互。
- 74%
的用户会因导航不畅或界面不清晰
而放弃访问网站或应用。
- 68%
的用户体验决策是基于假设或间接反馈做出的。
- 62%
的数字产品因被忽视的设计缺陷
而未能满足用户期望。
从眼动追踪中获益
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眼动追踪能够使我：
分享真实用户行为的视频数据
优化重要功能的设计
以采集到的客观行为信息为依据来设计
通过真实数据验证设计效果
相关产品
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我们深受以下客户的信任
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“
We use a range of tools… and now eye tracking is a huge complement to these. It answers a lot of questions which come up from the other testing methods and even highlights some questions we weren’t aware of.
UX Lead at Avanza
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“
Since we integrated eye tracking into our method mix, we have become much more accurate and efficient in illustrating user experiences and proving usability problems.
Tim Bosenick
GFK Sirvaluse consulting
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“
This eye tracking PoC gave us a data-driven view of issues that were previously vague. It was exciting to use this new technology, and we see great potential for improving UI/UX across the entire Dai-ichi Life Group.
Aki Matsuura
Chief Section Manager of the DX Design Planning Group, Dai-ichi Life Technocross
“
With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.
Wesley Lang
Research and Insight manager (Operations), Heathrow
“
We use a range of tools… and now eye tracking is a huge complement to these. It answers a lot of questions which come up from the other testing methods and even highlights some questions we weren’t aware of.
UX Lead at Avanza
“
Since we integrated eye tracking into our method mix, we have become much more accurate and efficient in illustrating user experiences and proving usability problems.
Tim Bosenick
GFK Sirvaluse consulting
“
This eye tracking PoC gave us a data-driven view of issues that were previously vague. It was exciting to use this new technology, and we see great potential for improving UI/UX across the entire Dai-ichi Life Group.
Aki Matsuura
Chief Section Manager of the DX Design Planning Group, Dai-ichi Life Technocross
“
With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.
Wesley Lang
Research and Insight manager (Operations), Heathrow
获取隐藏的行为信息
消费者希望与您的每一次互动都顺畅且迅速，但以人为中心的设计需要独特的行为数据。通过测量注意力，以前潜在的洞察将变得更清晰，从而为网站、应用程序和游戏，以及公共空间导航的优化提供有力的支撑。
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注意力数据为用户体验设计赋能
用户体验设计的眼动追踪样板报告
想要看看眼动追踪用户体验研究的结果是怎样的吗？在此样本报告中，您将看到关于移动应用设计、网页设计、原型测试和实体店导航的一系列用户体验研究的数据和洞察。
相关内容
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联系我们
我们团队在借助技术和研究专长开展有效的用户体验研究方面很有经验。
我们聊聊您的研究可能会是什么样子吧。