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眼动追踪使用户体验更加人性化
人性化的用户体验设计意味从消费者的视角出发，感受他们的感受。通过测量注意力和意图，获得通常容易被忽视的潜在洞察，从而创造出更受人们青睐的产品和服务。
揭示塑造交互的深层洞察
眼动追踪揭示了注意力与导航的微妙变化，这些变化定义了用户如何体验、理解并参与数字界面。
- 74%
的用户因导航不佳或界面不清晰而放弃使用网站或应用。
- 68%
的用户体验（UX）决策基于假设或间接反馈。
- 62%
的数字产品因被忽视的设计缺陷而未能满足用户期望。
获取隐藏的行为信息
消费者希望与您的每一次互动都顺畅且迅速，但以人为中心的设计需要独特的行为数据。通过测量注意力，以前潜在的洞察将变得更清晰，从而为网站、应用程序和游戏，以及公共空间导航的优化提供有力的支撑。
眼动追踪在可用性测试中的优势
眼动追踪在用户体验（UX）研究中能揭示用户实际如何观察和与界面交互，帮助团队发现可用性问题并优化数字体验。
测量用户注意力
眼动追踪数据可显示用户在界面中首先注意到什么，以及忽略什么。
识别可用性问题
眼动追踪能揭示用户在执行任务时遇到困难或犹豫的地方。
优化界面设计
用户体验（UX）研究洞察助力团队优化布局、导航与视觉层级。
优化用户历程
了解用户如何在网站和应用中导航。
验证设计决策
在发布前通过真实用户测试设计概念。
我们的用户体验研究产品与服务
深受顶尖企业与品牌信赖
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We use a range of tools… and now eye tracking is a huge complement to these. It answers a lot of questions which come up from the other testing methods and even highlights some questions we weren’t aware of.
UX Lead at Avanza
Since we integrated eye tracking into our method mix, we have become much more accurate and efficient in illustrating user experiences and proving usability problems.
Tim Bosenick
GFK Sirvaluse consulting
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This eye tracking PoC gave us a data-driven view of issues that were previously vague. It was exciting to use this new technology, and we see great potential for improving UI/UX across the entire Dai-ichi Life Group.
Aki Matsuura
Chief Section Manager of the DX Design Planning Group, Dai-ichi Life Technocross
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With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.
Wesley Lang
Research and Insight manager (Operations), Heathrow
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We use a range of tools… and now eye tracking is a huge complement to these. It answers a lot of questions which come up from the other testing methods and even highlights some questions we weren’t aware of.
UX Lead at Avanza
Since we integrated eye tracking into our method mix, we have become much more accurate and efficient in illustrating user experiences and proving usability problems.
Tim Bosenick
GFK Sirvaluse consulting
This eye tracking PoC gave us a data-driven view of issues that were previously vague. It was exciting to use this new technology, and we see great potential for improving UI/UX across the entire Dai-ichi Life Group.
Aki Matsuura
Chief Section Manager of the DX Design Planning Group, Dai-ichi Life Technocross
With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.
Wesley Lang
Research and Insight manager (Operations), Heathrow
揭示可用性研究的洞察
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无需再凭猜测来决策
工业和汽车领域，眼动追踪技术能让你直观看到人机界面中阻碍用户直觉行为的区域。通过观察用户的视线落点，你可以识别出用户产生迟疑、感到沮丧以及操作流畅的区域。深入且可靠的数据能助你做出设计决策，而你知道这些决策必将为你的界面和用户体验带来回报。
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借助眼动追踪技术评估并建立对人工智能体验的信任
本指南展示了眼动追踪如何帮助团队了解用户注意到了什么、他们如何处理信息，以及在人工智能体验中不确定性的出现位置。
关于用户体验研究的常见问题
联系我们
我们的团队在运用技术和研究专长开展高效的用户体验研究方面经验丰富。
让我们来探讨您的可用性研究需求。