汽车行业

贯穿车辆生命周期的解决方案

从概念到客户：打造更安全车辆的感知解决方案

Tobii领先业界的眼动追踪和注意力计算解决方案，为汽车制造商，供应商和研究机构提供覆盖整个汽车生命周期的关键价值 - 从专业研究，用户体验/设计和生产到卖家和驾驶员体验。

全球领先汽车制造商的信赖之选

Tobii汽车解决方案包括

助力研究创新、用户体验设计、制造工艺与安全技术——探索塑造未来的解决方案。

面向研究人员

驾驶员与乘客体验

专业研究

与知名的研究机构，制造商及汽车行业的业的其他客户合作，通过眼动追踪开展非侵入式的行为研究。

访问"人因与工效学"板块

穿戴式

Tobii Pro Glasses 3眼动仪适用于各类研究，营销和消费需求研究，也适用于工作场所的生产效率和质量评估等场合。

TOBII PRO GLASSES 3

面向整车制造商/一级供应商

生产与装配

驾驶行为监测

Tobii驾驶员检测系统（Tobii Autosense）是一套能够有效识别驾驶员行为，评估驾驶员注意的有效解决方案 - 通过对诸如睡意和分心等驾驶状态的实时反馈来降低事故发生率，挽救生命。

TOBII AUTOSENSE

面向经销商

用户体验/设计

全球绝大多数制造商在用户体验和设计过程中依赖于我们的眼动追踪技术，因为这项技术能够针对设计特征提供客观的，基于数据的反馈。

访问"道路安全的未来

面向制造商

买家体验

汽车展厅设计师使用Tobii的技术，通过捕捉买家在展厅，试驾和购买时的视觉注意来提取整个销售过程中的洞察。

访问"提升汽车展厅体验的秘密

联系我们

制造工艺

生产/装配

已有几家制造商和一级供应商使用我们的眼动追踪眼镜来持续改进工厂内的流程、优化质量控制和促进技能传递。

访问我们的装配解决方案

客户致谢

This technology will help us humanize the interfaces, improving the user experience. With it we’ll certainly go a step further in the quality of the infotainment console of the future.

Rubén Martínez

HEAD OF SEAT’S SMART QUALITY DEPARTMENT

The scene camera's increased field of view in Tobii Pro Glasses 3 makes a major difference when conducting wayfinding research, especially in an outdoor environment where, with a narrower field of view, we would lose track of the gaze data. The design of Pro Glasses 3 is very comfortable, making them unobtrusive to wear which is an important factor to collect unbiased insights.

Professor Barbara Chaparro

Embry-Riddle Aeronautical University, User Experience Lab

When driving, things happen so quickly, you really don't realize how many decisions we make every second. So, the glasses have been very efficient in looking into what kind of decisions the participant is making.”

Philip Hansson

Owner, SWE Driver Training

Understanding how drivers visually scan the environment is the basis for developing innovative road safety solutions and measures.

Dr. Dario Babić, Ph.D.

ASSISTANT PROFESSOR, FACULTY OF TRANSPORT AND TRAFFIC SCIENCES, UNIVERSITY OF ZAGREB

Using the Tobii Pro Glasses 3 wearable eye tracker, we measured the participants’ visual attention allocation and load in a real-world environment. It is, therefore, possible to accurately track the driver’s eye movement behavior in a multitask condition.

Dr. Jiateng Li

Human-Vehicle Relationship Laboratory, Tongji University, School of Automotive