购买决策研究
眼动追踪揭示了在购买过程中吸引注意力和驱动购买决策的深层次洞察。
每个人都想知道他们的消费者真正的想法和感受。通过眼动追踪,您可以透过他们的眼睛看事物。您可以将消费历程、包装设计、广告或用户体验的影响可视化,这些客观的注意力数据所带来的洞察能够让您能够吸引更多的客户。
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
We use eye tracking because it brings insights you may never have thought about.
We must guarantee the minimum interaction time with the screen, and to do this the information must be where users intuitively and naturally look for it.
We can combine this data with what we already know in order to convey the effectiveness of digital signage to advertisers and advertising agencies.