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消费者与用户体验研究
购买决策研究
眼动追踪揭示了在购买过程中吸引注意力和驱动购买决策的深层次洞察。
消费者与用户体验研究
通过消费者的眼睛获得洞察
每个人都想知道他们的消费者真正的想法和感受。通过眼动追踪，您可以透过他们的眼睛看事物。您可以将消费历程、包装设计、广告或用户体验的影响可视化，这些客观的注意力数据所带来的洞察能够让您能够吸引更多的客户。
解决方案
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我们深受以下客户的信任
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As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
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We use eye tracking because it brings insights you may never have thought about.
Jeroen van der Kallen
Customer Insight and Innovation Manager Europe, Unilever
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By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight & Innovation, Carlsberg Group
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